In July of 2010, I began a 16 month journey with my team into the world of filmmaking, to tell a story about Beach Clean up.
We learned a lot over the last year plus about documentary filmmaking, from writing treatments, researching the marine debris and plastic pollution issues that are effecting our oceans/planet, to selecting the cast. Our goal was to produce a short documentary that would be authentic and true to the issue at hand, but led with optimism and positivity versus gloom and doom.
We scoured the earth discovering over 90 artists and innovators doing amazing things from building schools with plastic bottles to creating fine art with the plastic picked up off the beach. We refined our cast to just six truly unique individuals representing different perspectives on the issue, and began our process.

We needed a director, who had a passion for the ocean and storytelling. Enter my now good friend Jason Baffa, who brought us Singlefin Yellow and One California Day. Partnered with the incredible crew from Woodshed who produced 180 South: Michael Pizzo, Scott Kassenoff, Tyler Emmett, and Tim Lynch. Together, we traveled and shot around the world seeing first hand the beaches completely trashed with plastic.

Once we had footage in hand, editor and resident badass Michael Schwartz and I jumped in a room for 8 weeks and edited like crazy. Partnering with Chris Barnes of Human we scored the original music, Carey at Spy Post colored our tasty frames, and finalized the film under one hell of a deadline.

Barbary Post also took on the incredible task of editing the 5 deeper dive stories of each character. Bob and Danny absolutely delivered over the top.

Leading this team of passionate people and partners across the finish line was a labor of love. This project means more to me than any other project I've done before, and I look forward to what comes next from my new friends around the world.

We hope you enjoy it:

One Beach : The Film


Kevin Cunningham:


Richard & Judith Lang:


Tim Silverwood:


Barbara De Vries


One Beach Trailer 2:


One Beach Trailer 1:


The Marine Debris Mosaic:

Recently worked with the folks at Harrah's to rebrand the Flamingo, Vegas' original resort casino built by Bugsy Siegal back
in the 50's. Of course we had to avoid the gangster route, so we went timeless, classic, and bold jamming the gorgeous logo
in your face and standing out against the sea of frat boys and shock and hype adverts that have taken over the city of sin.

We take you back to a time of relaxation, class, and sophistication. Where crisp white colors and the unexpected black tie affair ruled the night. Thanks to Lauren Dukoff and David Black for their amazing skills.



Video Production by Giant Artists and a custom track by A Decent Animal:

For their 50th Anniversary, Breckenridge came to us at BBDO.SF for a brand refresh. We proceeded to yank them out of the early 70's and into the here now.

Heavenly came to us with an ambitious goal to sell a record number of season passes, and they were honest with the small budget they had available. So we decided to go big and take a risk.

Heavenly being the largest mountain in tahoe with more terrain, and more snow than they know what to do with, we decided to bring it to the bay. Spreading some heavenly love and happiness one snow cone at a time.

We got a late start with the kickoff, so by the time we sold the idea we only had 17 days to find a truck, find two actors, design the thing, suit 'em up, and get 'em on the road. All under a 100k. We pulled it off, and managed to get some killer footage of the first big snow fall of the year.

Heavenly got their record numbers, and the bay got some tasty snow.



Heavenly Truck Design

When I first arrived at WK, one of the projects I was really excited about getting my hands on was the website redesign.
I think everyone knew about WK's previous site, and how much of a pain in the ass it was to navigate. It was also a really
poor representation of the WK culture and didn't really encompass the breadth of the WK network very well at all. It was a
pain to maintain, so it stayed static and rarely kept up to date. So we began what would become an 18 month long endeavor,
and in December of the following year we finally launched.

As you move throughout the site you'll notice that the elements surrounding the site change, thats because we created a theme for each office. So when you're viewing work from delhi or amsterdam you get a flavor of that office, and a peek behind the curtain, by rolling over the macro/micro frames on the top and bottom of the pages. Also, the site was all about the people,
so eventually all the work will have a list of credits, that will click through to the person's profile, where in version 2.0 people will be able to update and maintain their own page. Add their twitter, facebook, personal work, etc. All in good time, this beast will certain evolve into a real monster.

Thanks to a great team, this site was a real success, and I'm very proud of it.

View the site