MOST RECENT WORK
working inside the minneapolis agency olson, i spent two months breaking down the last 5 years of work done for their premiere hockey brand bauer. olson has maintained this business for over 10 years, they know the brand inside and out. they brought me in to help give a fresh perspective, and develop a toolkit to use internally to guide their work from concept to production.
Blackfern Board Co.
blackfern is small business owned by shaper and surfer mike hall. based out of portland, oregon mike has spent the last 5 years crafting custom boards for the unique waters of the pacific northwest. together we worked to build a foundation for his brand and identity.
Isogaba maware is a Japanese axiom that translates into "Make Haste Slowly." It means to advance and grow, but to do so with tremendous thought and care. From its meticulous six-month natural brewing process to a heritage that dates back to feudal Japan, Kikkoman has exemplified this philosophy since its humble beginnings in the seventeenth century.
I've been working on a new photo-documentary series called Hibernation. How riders in Minnesota survive the long winter with their bikes on blocks and tenders.