In 2015 I was the hands on design & art direction lead from pitch grind to win of The Royal Caribbean business via MullenLowe Boston. Immediately following the pitch I spent the next year creating an extensive global brand toolkit. The toolkit was a monster project completed on-site and remote, from pitch to final asset delivery working under the leadership of Rob Kottkamp and John Kearse at Mullen Lowe in Boston. It has since rolled out and affected a wide variety of their work from catalogs, on-board collateral, and advertising both traditional and digital.
2018 Symphony of the Seas : The New Sound of Symphony : "Kaleidoscope" Campaign
On-going Brand Campaign
Royal Caribbean : Come Seek Campaign Guidelines
Digital OOH : Using Periscope to Live Stream from "The Royal Caribbean" experience.
Spread examples from the Book.
Royal Suites : Branding Options - Not final deck, wanted to show you the range of options we shared.