Since 2015 I've been the hands-on lead for the development of all global campaigns and and the global brand toolkit for The Royal Caribbean. The toolkit was a monster project completed over a year long stretch, on-site and remote, from pitch to final asset delivery working under the leadership of Rob Kottkamp and John Kearse at Mullen Lowe in Boston. It has been rolled out globally and used to develop a wide variety of work from catalogs, on-board collateral, and advertising both traditional and digital.
2018 Symphony of the Seas : The New Sound of Symphony : "Kaleidoscope" Campaign
On-going Brand Campaign
Royal Caribbean : Come Seek Campaign Guidelines
Digital OOH : Using Periscope to Live Stream from "The Royal Caribbean" experience.
Spread examples from the Book.
Royal Suites : Branding Options - Not final deck, wanted to show you the range of options we shared.