The New Wheel
Brand development for San Francisco's first electric bike shop.
When I first landed at DFCB.SF my design team and I jumped on a local project for a small business here called The New Wheel. They sell electric bikes. They were moving into a sweet new shop in Bernal Heights, so we gave their branding a face lift, designed the facade of the building, helped with some paint on the inside, and viola, your friendly neighborhood bike shop is up and running all dressed up. We even hooked 'em up with some sexy posters screen printed by some handsome gents in minneapolis, mn... to be given away to bloggers and first time buyers. We're proud of these guys.