FROM KITSCH TO QUALITY
The original visual identity was made up of what we referred to as a "Pirates of the Caribbean" kitschy cartoon vibe. We shed all those historical cues and built a system inspired by Barbados' modern day culture, and it's unique relationship with Time. Utilizing all of it's gritty textures, sun-bleached colors, and vibrant people that make it one of the most laid back places in the world.
The Deconstructed Postcard
Our design philosophy for the system was labeled the “Deconstructed Postcard”. Utilizing a layered collage of elements derived from the historic distillery in St. Lucy Parish and other found objects from around the island. All carefully crafted for the right blend of product story and Bajan culture.
THE OLD BRAND IDENTITY
THE NEW BRAND BOOK (just a few pages)
We developed an in-depth masterbrand guidelines for all of the agencies and creative partners worldwide, with working templates, and a photo library.
We partnered with a young up and coming Bajan photographer Kyle Babb to develop the photo library. Creating a unique look for Black Barrel, XO, and 1703.