Heavenly came to us with an ambitious goal to sell a record number of season passes, and they were honest with the small budget they had available. So we decided to go big and take a risk.
Heavenly being the largest mountain in tahoe with more terrain, and more snow than they know what to do with, we decided to bring it to the bay. Spreading some heavenly love and happiness one snow cone at a time.
We got a late start with the kickoff, so by the time we sold the idea we only had 17 days to find a truck, find two actors, design the thing, suit 'em up, and get 'em on the road. All under a 100k. We pulled it off, and managed to get some killer footage of the first big snow fall of the year.
Heavenly got their record numbers, and the bay got some tasty snow