brand refresh for the original las vegas landmark.



Worked with the folks at Harrah's to rebrand the Flamingo, Vegas' original resort casino built by Bugsy Siegal back in the 50's. Of course we had to avoid the gangster route, so we went timeless, classic, and bold jamming the gorgeous logo in your face and standing out against the sea of frat boys and shock and hype adverts that have taken over the city of sin.

We take you back to a time of relaxation, class, and sophistication. Where crisp white colors and the unexpected black tie affair ruled the night. Thanks to Lauren Dukoff and David Black for their amazing skills.


concept art.