In the gamer world, Crysis is a bit of a blockbuster. The "Nanosuit" is the ultimate weapon, and players embody that confidence and swagger every time they "Suit Up". There was a lot of anticipation around the launch of the game, and the line worked really well within the community. In the spot we wanted to dig into the swagger vibe, so we took prophet on a casual stroll of cocky destruction through all the new levels/environments to the tune of ZZ TOP's sharp dressed man. In print, we chose to light the suit as you would a high performance car and sell it like you would a luxury item.